About
Roots of the Urth
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Roots of the Urth was founded in 2020 by Diana Adelaide during a global period of turbulence. Seeking to bridge mental health, nature, and self-care, Diana transformed her personal traumas into a journey of profound self-healing over four years.
Her mission was clear:
To reignite and realign her feminine energy through her deepest passions—
Music, Travel, Scent, and Physical Touch.
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Traveling across Africa, India, and South America, Diana meticulously sourced the finest natural oils, herbs, and fragrances for ROTU. Creating these skincare products became a sacred ritual that nurtured both her soul and skin. With a deep connection to her Angolan roots, Diana reflects:
"I aims to recreate the joyful, well-moisturized experiences of my childhood in adult life. The inner child in me craves feeling that type of unconditional love".
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Roots of the Urth is more than just skincare; it's an invitation to reconnect with your essence through the treasures of Mother Earth. Each product is crafted with intention and infused with loving energy, embodying the belief in the interconnectedness of Earth, soul, and skin.
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Join us in embracing self-love and discovering the power of nature in your daily routine.
ROTU Founder, Diana Adelaide
Mission
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At ROTU,
Our mission is to nurture and enhance the natural beauty of your skin through pure, plant-based ingredients. We are committed to creating high-quality skincare products that are gentle, effective, and eco-friendly.
Our passion is to promote holistic wellness, sustainability, and ethical practices, ensuring that every product you use is as kind to the environment as it is to your skin. Embrace your natural glow with confidence and care, knowing that our formulations are designed to nourish and protect, without compromise.
Vision
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At Roots of the Urth, our vision is to be a beacon of holistic wellness and sustainability in the skincare industry.
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We aspire to reconnect individuals with the natural world through our handcrafted, plant-based products. By honouring the earth and its bountiful resources, we aim to inspire a deeper connection between the skin, the soul, and the environment.
Our ultimate goal is to cultivate a global community that values self-love, self-care, and ecological mindfulness, leading to a healthier, more harmonious world. Through our products, we strive to bring balance and alignment to the spirit, fostering a profound sense of inner peace and well-being.